Decision Velocity
Why tracking how fast buyers reach a confident decision matters more than tracking traffic alone.
Traffic measures movement toward your website. Decision Velocity measures movement toward an actual decision — a distinction that becomes critical once you realize traffic and conversion can move in opposite directions.
The limits of traffic as a metric
A page can gain traffic while conversion quality erodes — more visitors, but a growing share who were never a good fit. Traffic alone can't distinguish between the two.
What Decision Velocity tracks instead
It measures how quickly qualified buyers move from first contact to a confident yes, using the R.E.A.D.Y. framework to diagnose where that movement stalls.
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