Paid Growth
LinkedIn Ads
B2B targeting for buying committees, not just job titles.
The problem
LinkedIn's targeting precision comes at a real cost premium — spend that isn't scoped tightly to the actual buying committee gets expensive fast without producing pipeline.
Our approach
- Job-title and account targeting scoped to the real buying committee
- Thought-leadership content used to warm cold audiences before a direct offer
- Retargeting sequenced around content engagement, not just site visits
Process
01
Define
Confirm target accounts, roles, and buying-committee structure.
02
Build
Develop campaigns across awareness, consideration, and conversion.
03
Launch
Deploy with conservative initial budgets to validate targeting.
04
Scale
Increase spend on what's proven to convert.
Who this is for
- B2B companies selling to defined roles and industries
- Account-based marketing programs targeting named accounts
Deliverables
- Account and role targeting plan
- Campaign build and management
- Monthly reporting
Outcomes
- Higher-quality lead volume from defined accounts
- Improved sales-accepted lead rate
Make Your Brand Discoverable.
Talk to a strategist about where your buyers are searching, asking, and deciding — and where you're currently invisible.