Paid Growth
Google Ads
Search and Performance Max management built around margin, not just clicks.
The problem
Google Ads accounts left on auto-pilot tend to drift toward broad match and inflated costs — technically running, but no longer aligned to margin or lead quality.
Our approach
- Search campaigns built around commercial and high-intent keywords
- Performance Max and Shopping where genuinely relevant, not by default
- Remarketing coordinated with CRO and content work
Process
01
Audit
Review account structure, spend efficiency, and conversion tracking.
02
Restructure
Rebuild campaigns around margin and lead-quality targets.
03
Launch
Deploy with clear measurement in place from day one.
04
Optimize
Weekly optimization against agreed efficiency targets.
Who this is for
- Businesses with high-intent, searchable purchase decisions
- Teams needing predictable, scalable lead flow
Deliverables
- Account audit and restructure plan
- Campaign build and management
- Monthly performance reporting
Outcomes
- Improved cost per qualified lead
- Cleaner attribution between spend and pipeline
Frequently asked
Yes, where it fits the business model — we don't default to it simply because Google recommends it.
Make Your Brand Discoverable.
Talk to a strategist about where your buyers are searching, asking, and deciding — and where you're currently invisible.