Paid Growth
Meta Ads
Demand generation and retargeting across Facebook and Instagram.
The problem
Meta's algorithm rewards volume and engagement signals that don't always correlate with qualified leads — without disciplined targeting and creative testing, spend drifts toward vanity metrics.
Our approach
- Creative testing built around real buyer objections, not just aesthetics
- Retargeting sequenced to match where a visitor dropped off
- Prospecting scoped to genuinely qualified audiences, not maximum reach
Process
01
Audit
Review pixel setup, audiences, and creative performance history.
02
Build
Develop creative variants and audience structure.
03
Launch
Deploy prospecting and retargeting campaigns.
04
Optimize
Ongoing creative and audience testing.
Who this is for
- B2C and some B2B businesses with a visual product or service
- Companies needing retargeting to recover site visitors who didn't convert
Deliverables
- Pixel and tracking audit
- Creative testing plan
- Campaign management
- Monthly reporting
Outcomes
- Improved retargeting recovery rate
- Creative performance data that informs broader messaging
Make Your Brand Discoverable.
Talk to a strategist about where your buyers are searching, asking, and deciding — and where you're currently invisible.