Decision guide
Do I need GEO?
Direct answer
You likely need GEO if a meaningful share of your buyers research using AI assistants, or if competitors already appear in AI-generated answers for your category's core questions.
Decision criteria
- Whether AI Overviews or similar generative results already appear for your core search terms
- How technical or comparison-heavy your buying decision is (higher AI-assistant usage in these categories)
- Whether you've checked and don't currently know your GEO status
Cost considerations
A GEO benchmark is a relatively low-cost way to answer this question directly rather than guessing.
Our recommendation
If you're unsure, the fastest path is a benchmark — it either confirms GEO isn't yet a priority, or shows exactly where the gap is.
Relevant services
Make Your Brand Discoverable.
Talk to a strategist about where your buyers are searching, asking, and deciding — and where you're currently invisible.