Industry
EdTech
Visibility across institutional and individual buyer research paths.
How buyers discover you
Institutional and individual buyers follow different paths — institutions research through RFPs and peer references, individuals through direct search and comparison.
AI discovery behavior
AI assistants are increasingly used by individual learners researching course and platform options.
Paid opportunities
Paid search works well for individual-buyer terms; institutional sales typically rely more on content authority and direct outreach.
Buyer challenges
- Serving two distinct buyer types (institutional and individual) without diluting either message
How LAVEYORA approaches this
We segment content and channel strategy by buyer type rather than applying one generic approach across both audiences.
Make Your Brand Discoverable.
Talk to a strategist about where your buyers are searching, asking, and deciding — and where you're currently invisible.