Decision guide
Do I need AEO?
Direct answer
You likely need AEO if your content is strong but rarely appears in AI-generated answers, or if you've never structured content specifically for answer extraction.
Decision criteria
- Whether your existing content leads with narrative rather than a direct answer
- Whether you have FAQ or definition content covering your core buyer questions
- Whether competitors are being cited by AI systems for questions you could credibly answer
Cost considerations
AEO restructuring work often reuses existing content rather than requiring new content from scratch, keeping incremental cost manageable.
Our recommendation
If you already invest in SEO content, AEO is usually a natural next step rather than a separate initiative.
Make Your Brand Discoverable.
Talk to a strategist about where your buyers are searching, asking, and deciding — and where you're currently invisible.