Comparison
SEO vs Google Ads
See our full SEO vs Google Ads decision guide for a detailed recommendation framework.
| Criterion | SEO | Google Ads |
|---|---|---|
| Cost model | Management fee | Pay per click, ongoing |
| Time to results | 3–6 months typical | Immediate |
| Durability | Compounds over time | Stops when spend stops |
The verdict
Most businesses benefit from running both, sequenced by urgency and budget.
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