Comparison
AI visibility platform (software) vs AI visibility agency
Platforms report on your AI visibility; agencies report on it and then do the work to improve it.
| Criterion | AI visibility platform (software) | AI visibility agency |
|---|---|---|
| What you get | Monitoring and reporting dashboards | Monitoring plus strategy and execution |
| Requires internal team to act on findings | Yes | No — execution included |
| Cost model | Software subscription | Service retainer |
The verdict
Platforms are useful if you already have a team ready to act on the data. Most companies need both the visibility and someone to close the gaps it reveals.
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